In the new economy, marketing is highly technology-driven. For instance, marketing communication increasingly takes place online, via social media, and via digital devices such as apps and new media in retail outlets. In order to optimally adjust marketing activities to user needs and preferences, a solid knowledge of consumer psychology is essential. Furthermore, how to identify and respond to user concerns in relation to big data, data sharing, and privacy? In line with our university’s hi-tech/human-touch mission statement, we are looking for a candidate who sees both the opportunities and (societal) challenges connected to new types of marketing.

You will be teaching (0.7 fte) in the bachelor’s and master’s programmes of Communication Science. For instance, in the bachelor’s programme you will contribute to modules on digital marketing and consumer behavior; in the master’s programme you will teach courses closely related to your research expertise. All teaching will be in English. You will develop a productive and viable research line on design and marketing, and play an active role in the acquisition of research funding (0.3 fte).

You have a PhD in a field related to digital marketing (e.g., communication science, social or consumer psychology, marketing communication). You have affinity with technological innovations and trends. Your research interest covers areas such as social media, big data, consumer psychology, and branding. You are an excellent teacher. You have a good track record in research, reflected in high-quality publications. You have experience in the acquisition of funding. We expect that you will be able to set up and maintain a network within the academic world and with relevant external stakeholders such as companies and tech developers. You have a (near-)native mastery of the English language. Candidates are required to obtain University Teaching Qualification (UTQ).

Information and application
Applications (including curriculum vitae, list of publications, research and teaching statement, and three names of potential references) should be uploaded via www.utwente.nl/vacatures/en > vacancies > current vacancies. Since only three documents can be uploaded per application, please combine documents if needed.

The application deadline is 01-03-2018. Interviews will be held in March.

For further information about this position you can contact dr. Thomas J. L. van Rompay (phone: +31 53 489 3607, e-mail: t.j.l.vanrompay@utwente.nl).

More information about the department Communication Science can be found on the following website: https://www.utwente.nl/en/bms/cs/.

You are appointed as an Assistant Professor (full-time) for at least one year. Depending on an evaluation after the contract period, the appointment can be extended.
 
The terms of employment are in accordance with the Dutch Collective Labor Agreement for Universities (CAO). Depending on relevant background and experience, the gross monthly salary on a full time basis ranges from € 3,475 to € 5,405 gross per month. Employees are also entitled to a holiday allowance of 8% of the gross annual salary and a year-end bonus of 8.3%. We offer excellent auxiliary terms of employment, such as professional and personal development programs; a secondary remuneration package; a dynamic environment with enthusiastic colleagues; an organization focusing on internationalization and a high degree of responsibility and independence.

The University of Twente. We stand for life sciences and technology. High tech and human touch. Education and research that matter. New technology which leads change, innovation and progress in society. The University of Twente is the only campus university of the Netherlands; divided over five faculties we provide more than fifty educational programmes. We have a strong focus on personal development and talented researchers are given scope for carrying out groundbreaking research.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status. Because of our diversity values we do particularly support women to apply.

Faculty of Behavioural, Management and Social sciences
The Faculty of Behavioural, Management and Social sciences (BMS) strives to play a pivotal role in understanding, co-engineering and evaluating innovation in society. Innovation is driven by advances in technology. Through 'social engineering' these technological advances are embedded in society befitting human needs and behaviour, within proper public and private management and business structures. For this the faculty of BMS upholds high quality disciplinary knowledge in psychology, business administration, public administration, communication science, philosophy, educational science and health sciences. All with a focus on the challenges in society. Research is strongly connected to our Institutes on Governance (IGS), ICT (CTIT), Health (MIRA) and Nanotechnology (MESA+).