As a Digital Marketeer you are a specialist in Paid Advertising to strengthen the international branding of VU Amsterdam. You are involved in setting up, managing, monitoring and optimizing online campaigns through all digital channels worldwide on a daily basis. You are responsible for targeted campaigns on e.g. social media, remarketing, direct mailings and Google Adds . You are the link between information, inspiration and findability. You continuously interact with the various stakeholders and work closely with your colleague international digital marketer and our motivated Summer and Winter School team. The main programmes you are involved in are the VU Amsterdam Summer School and the VU Graduate Winter School. You will be part of the International Marketing team (VU International Office), who is also responsible for student recruitment for our International Bachelor and Master programmes.

Your duties

• Create content and develop and analyse social media campaigns develop, run and optimize SEA campaigns
• optimize the use of referrals (i.e. online portals such as Studyportals and Summer Schools in Europe)
• stay updated on the latest marketing trends both on digital advertisement and socials
• customer profiling and perform market orientation for our different programmes
• suggest changes for improvements in our programmes to match customer demand

• Completed education at Bachelor’s level in Communication & Marketing
• at least 2 years of experience in digital marketing preferably in the Higher Education Sector
• excellent oral and written command of the English language, understanding Dutch is an advantage
• experience with online marketing tools such as web analytics, SEO and SEA
• Result driven, responsible, a proactive attitude, team player, creative, and intercultural competences.
   

Fixed-term contract: 1 year.

A challenging position in a socially involved organization. On full-time basis the remuneration amounts to a minimum gross monthly salary of €2,656 (scale 8) and a maximum €3,548 (scale 8), depending on your education and experience. The job profile (Communicatiemedewerker 2) is based on the university job ranking system and is vacant for 0.6 FTE.

The initial employment contract will affect a period of 1 year, with the possibility of extension. Additionally, Vrije Universiteit Amsterdam offers excellent fringe benefits and various schemes and regulations to promote a good work/life balance, such as:

• a maximum of 41 days of annual leave based on full-time employment
• 8% holiday allowance and 8.3% end-of-year bonus 
• optional model for designing a personalized benefits package 
• a wide range of sports facilities which staff may use at a modest charge

The ambition of Vrije Universiteit Amsterdam is clear: to contribute to a better world through outstanding education and ground-breaking research. We strive to be a university where personal development and commitment to society play a leading role. A university where people from different disciplines and backgrounds collaborate to achieve innovations and to generate new knowledge. Our teaching and research encompass the entire spectrum of academic endeavor – from the humanities, the social sciences and the natural sciences through to the life sciences and the medical sciences.

Vrije Universiteit Amsterdam is home to more than 26,000 students. We employ over 4,600 individuals. The VU campus is easily accessible and located in the heart of Amsterdam’s Zuidas district, a truly inspiring environment for teaching and research.

Diversity
We are an inclusive university community. Diversity is one of our most important values. We believe that engaging in international activities and welcoming students and staff from a wide variety of backgrounds enhances the quality of our education and research. We are always looking for people who can enrich our world with their own unique perspectives and experiences.

Student & Educational Affairs
The Student & Education Affairs department provides services to Vrije Universiteit Amsterdam students and staff. We are responsible for registration and de-registration of Dutch and international students, and we arrange accommodation for international students and researchers. We work on developing a distinctive educational policy. We support and evaluate teaching practice and logistics, from initial enrolment to graduation. We are also responsible for VU students who need specific forms of guidance. Our ambition is to provide excellent, transparent and efficient service to students and staff.

Working at Student & Educational Affairs means working at the heart of Vrije Universiteit Amsterdam. You will be involved in many of the university’s central processes and you will work closely with the faculties and their staff. Student & Educational Affairs employs more than 200 individuals in seven departments: Management, Student Administration (SSA), Student Counselling (CSB), Educational Policy, Quality Assurance and Process Management (OKP), International Office (IO), VU Sports Centre and Griffioen Cultural Center.