The Amsterdam School for Cultural Analysis
currently has a vacant Postdoc researcher position as part of the broader field Humane AI. Within this field the focus is on data and platforms for social, cultural and economic innovation. The Amsterdam School for Cultural Analysis (ASCA) is one of the five Research Schools within the Amsterdam Institute for Humanities Research
.What are you going to do
The postdoc position in the Amsterdam School for Cultural Analysis lies in the area of 'platform (sub)cultures', which refers to both public-facing, mainstream social media platforms such as Facebook, Instagram, Twitter and YouTube, and anonymous ones such as Reddit and 4chan. The study of platform culture often revolves around the notion of 'platform vernaculars' which are variously defined as the specific 'participatory culture', 'discursive creativity', 'new media literacy' and other practices and expressions of online belonging and in-grouping. Platform 'subcultures' range from fan cultures to forms of 'dark participation', especially by the alternative right. One of the more active areas of study is meme culture, known as a special 'internet phenomenon', where creative expression as well as political engagement take place through image macros, one- and two-liners of text overlaid upon an image. Memes are among the most engaged-with content in social media and media forms (such as online news) are continually 'memefying' their stories. Another active area of study concerns platform analytics and how they drive attention and platform stickiness. Friend, like and other counts drive online dynamics and symbolic power and also lead to their fakery, such as the purchasing of fake followers. Other areas of study include influencer culture as well as digital nomads. Staging oneself into being (on Instagram, for example) is studied both in terms of 'visibility labour' (how to look) but also as 'relational labour' (how to relate). Labouring to build and maintain a fan base is studied with reference to platform affordances as well as aesthetics.
We are looking for a postdoc working on any of the identified aspects of platform (sub)cultures, whose research is oriented towards identifying how platform (sub)cultures offer opportunities for social, cultural and/or economic innovation.Your tasks and responsibilities:
- conducting research, presenting intermediate research results at workshops and conferences, and publishing at least two peer reviewed articles;
- participating in activities of the research school, department and relevant research priority area (Humane AI: https://humane-ai.nl/ and/or Global Digital Cultures: https://globaldigitalcultures.uva.nl/);
- co-organising knowledge dissemination activities;
- optional: contributing to teaching courses.