The Marketing & Communication Division of Tilburg University is looking for a Junior Data Analyst who can boost insights into the behavior of our future students. The insights you will be extracting from our data will be crucial in helping our future students as personally as possible with choosing their studies.

As a Data Analyst, you will play a key role in making better use of the data in our CRM and Marketing Automation platforms (Salesforce CRM and Marketing Cloud) as well as from our website traffic. You will monitor our data quality and provide data analysis and strategic insights to improve the personalization and effectiveness of our recruitment. You will discover and analyze trends and make data-driven recommendations to increase the effectiveness of our recruitment processes.

You will support Marketing & Communication with reports, insights and analysis. By clearly communicating your findings and translating them into practical advice, you ensure that others can also work in a data-driven way.

In your position you will work together with colleagues who handle communication towards prospective students and organize recruitment activities as well as with the specialists who set up the processes in our systems. 

What will you do?

• Identify the story in the data and communicate these insights and opportunities to internal stakeholders;
• Work with our CRM admins or our Online Marketing specialist to ensure that data is captured in an actionable way;
• Monitor and maintain data quality, ensuring issues are resolved;
• Run recurring reports to monitor KPIs;
• Determine effectiveness of activities;
• Analyze data to find correlations between different types of data;
• Perform ad-hoc analysis on request to answer questions;
• Ensure complex data is communicated in an understandable way.

Your qualifications
You are almost or just graduated and would like to further develop yourself. You probably remember yourself how difficult it was to choose the "right" study and you have the creativity to contribute to improve this process with our data.

Your qualifications and talents

• Bachelor's degree (WO or HBO) in Data Science, Econometrics, Economics or in a related field;
• You have proven skills in data analysis, statistical modeling and data visualization;
• You love data and have strong analytical skills. You are able to spot trends in data;
• You are inquisitive and do not avoid adventure, you enjoy delving into systems you are not yet familiar with or techniques you have not yet mastered;
• You have knowledge of programs for statistical analysis (R or Python or SPSS/SAS), of data visualization software such as Power BI or Tableau, and of Data Analysis Expressions (DAX);
• If you have previous experience with CRM systems, with Google Analytics or Matomo is a plus; 
• You show personal leadership: you take responsibility for your work and career and have good self-knowledge; 
• You have a sense of team spirit: you feel part of a team and express this through collaboration, sharing knowledge and experiences, and contributing to an open and inclusive work environment; 
• Tilburg University is an international university, firmly rooted in the region and therefore bilingual. We expect our employees to meet the language level for this position we expect English on a CEFR level B2. 

This is a position for 0.8 to 1.0 FTE (32 - 40 hours per week) of the full-time working week. 
 
The salary amounts to a minimum of €3098 and a maximum of €4257 gross per month for full time employment contract, based on UFO profile name profile and salary scale 9 of the Collective Labour Agreement for Dutch Universities. Tilburg University uses a neutral salary system for scaling that is based on relevant education and work experience. 

This is a vacancy for a structural position in accordance with Article 2.3, paragraph 1 of the CLA for Dutch Universities. You will be given a temporary employment contract for the duration of 12 months. After this period, if your suitability has been proven and you continue in the same position, you will receive an employment contract for an indefinite period. 

You are entitled to a vacation allowance of 8% and a year-end bonus of 8.3% of your gross annual income. If you work 40 hours per week, you will receive 41 paid days of leave per year.
 
Tilburg University offers excellent employment conditions. We think flexibility, professional and personal development, and good employee benefits important. We make clear agreements about career paths and offer all kinds of facilities and schemes to maintain an optimal balance between work and private life. You can also follow numerous training courses, for example in the areas of leadership skills, personal effectiveness, and career development. 
 
Tilburg University values an open and inclusive culture. We embrace diversity and encourage the mutual integration of groups of employees and students. We focus on creating equal opportunities for all our employees and students, so that everyone feels at home in our university community.
 
Tilburg University has a lively campus in beautiful green surroundings that is easily accessible by public transport. We are committed to a sustainable society and challenge you to make an active contribution.
 
Please visit working at Tilburg University for more information on our terms of employment. 

Tilburg University | University Services

Service society and making it better for its citizens. That is what drives us. Tilburg University's founder, Martinus Cobbenhagen, believed that anyone who wants to understand society must be actively and consciously involved in it. These ideas still form the basis of our university.

Under the motto Understanding society, our more than 2,800 employees develop and transfer knowledge and bring people from different disciplines and organizations together. In this way, we want to contribute to solving complex social issues. In doing so, we work from the fields of economics, business and entrepeneurship, social and behavioral sciences, law and administration, humanities and digital sciences, and theology.

We educate our 20,000 students of 132 nationalities to become Tilburg University Shaped Professionals: responsible and entrepeneurial thinkers, driven by solidarity, a sense of responsibility and empathy, who are able to influence and give direction to a rapidly changing society in an innovative way.

University support is invested in University Services, organized into seven divisions:

1. Academic Services
2. Marketing & Communication
3. Human Resources
4. Finance & Control
5. Library & IT Services
6. Facility Services
7. Executive Services