PhD position Effectiveness of advertising within the new media context (1.0 FTE)
PhD position Effectiveness of advertising within the new media context (1.0 FTE)
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Advertising, through mass and targeted media, plays a major role in the marketing of today’s brands. This should not come as a surprise, as advertising is an important interface through which a brand can communicate with large groups of current and potential
Job description
Project description
Advertising, through mass and targeted media, plays a major role in the marketing of today’s brands. This should not come as a surprise, as advertising is an important interface through which a brand can communicate with large groups of current and potential customers. The considerable role of advertising within marketing has led many academics and practitioners alike to study the effects of advertising on consumer attitudes and behaviour. However, some issues have received little attention, e.g. the synergy within advertising campaigns using different media channels. Furthermore, many of the existing findings are getting harder to apply to today’s advertising and media landscape, with new developments like paid as well as earned media, and proliferation of new media channels. In addition, new data sources (here: provided by DVJ Insights) and analysis methods have become available which allows assessing more complex questions, like to what extent the short- and long-term effects of advertising depend on the creative quality of an advertisement and the effect metric used.
Job description
This PhD position is sponsored by DVJ Insights. This offers major advantages for the PhD candidate in terms of access to existing databases, opportunities to collect high-quality data, additional funds for travelling, and close interactions and discussions enhancing the quality and relevancy of the research projects. The project will supervised by Prof. Tammo H.A. Bijmolt and Dr Maarten Gijsenberg and will be embedded in SOM’s research programme in Marketing.
Advertising, through mass and targeted media, plays a major role in the marketing of today’s brands. This should not come as a surprise, as advertising is an important interface through which a brand can communicate with large groups of current and potential customers. The considerable role of advertising within marketing has led many academics and practitioners alike to study the effects of advertising on consumer attitudes and behaviour. However, some issues have received little attention, e.g. the synergy within advertising campaigns using different media channels. Furthermore, many of the existing findings are getting harder to apply to today’s advertising and media landscape, with new developments like paid as well as earned media, and proliferation of new media channels. In addition, new data sources (here: provided by DVJ Insights) and analysis methods have become available which allows assessing more complex questions, like to what extent the short- and long-term effects of advertising depend on the creative quality of an advertisement and the effect metric used.
Job description
This PhD position is sponsored by DVJ Insights. This offers major advantages for the PhD candidate in terms of access to existing databases, opportunities to collect high-quality data, additional funds for travelling, and close interactions and discussions enhancing the quality and relevancy of the research projects. The project will supervised by Prof. Tammo H.A. Bijmolt and Dr Maarten Gijsenberg and will be embedded in SOM’s research programme in Marketing.
Specifications
- max. 38 hours per week
- max. €2972 per month
- Groningen View on Google Maps
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University of Groningen
Requirements
We are looking for applicants with a Master of Science degree. Students with a quantitative-oriented background, e.g with an MSc in statistics, econometrics, data science, or marketing intelligence are invited to apply especially.
Conditions of employment
Fixed-term contract: 48 months.
The University of Groningen offers a gross monthly starting salary of € 2,325 which increases yearly to a maximum of € 2,972 in the fourth year. Based on the gross salary you will receive an additional 8% holiday allowance each year in May, and an additional 8.3 % end of year bonus in December. The full-time appointment is temporary for a period of four years, under the condition of a positive assessment at the end of the first year.An assessment may be part of the procedure, consisting of psychological tests and an interview.
Starting date: 1 September 2019.
For more general information, please send an email to: somvacancies@rug.nl
How to apply
You may apply for this position until 3 March 23:59h / before 4 March 2019 European Central Time by means of the application form (click on "Apply" below on the advertisement on the university website).
The application package consists of the following separate documents:
1. Your cv
2. A motivation letter (1 A4 max) and a short study proposal for the PhD project (2 A4 max)
3. A scan of your diploma including transcripts
4. Proof of English proficiency
5. Other relevant documents.
The documents 1-4 are compulsory and please note that incomplete application packages will not be taken into account.
Unsolicited marketing is not appreciated.
Department
Faculty of Economics and Business
Since its foundation in 1614, the University of Groningen has enjoyed an international reputation as a dynamic and innovative centre of higher education offering high-quality teaching and research. Belonging to the best research universities of Europe and joining forces with prestigious partner universities and networks, the University of Groningen is truly an international place of knowledge.Faculty of Economics and Business
The Faculty of Economics and Business offers an inspiring study and working environment for students and employees. International accreditation enables the Faculty to assess performance against the highest international standards. It also creates an exciting environment of continuous improvement. FEB's programmes, academic staff and research do well on various excellence ranking lists.
SOM, the graduate school and research institute of the Faculty of Economics and Business has available a PhD position in the field of Effectiveness of advertising within the new media context.
