Wageningen University & Research
The mission of our University is to explore the potential of nature to improve the quality of life. Within Wageningen University & Research, nine specialised research institutes from the Wageningen Research Foundation and Wageningen University have joined forces to help answer the most important questions in the domain of healthy food and living environment.
With approximately 30 locations, 6,500 employees, and 12,000 students, it is one of the leading organisations in its domain worldwide. An integrated approach to problems and the cooperation between various disciplines are at the heart of the unique approach of Wageningen. We have been named Best Employer in Education category 2019-2020.
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Marketing and Consumer Behaviour GroupThe Marketing and Consumer Behaviour (MCB) Group is part of the department of Social Sciences of Wageningen University. The application domain of the MCB group's research program is food and agribusiness. This domain provides excellent opportunities to contribute to the knowledge in the field of marketing and consumer behaviour. It is MCB's mission to contribute to effective food and agribusiness marketing systems to satisfy both the short term needs of customers, primary producers, and stakeholders, and the long-term (societal) viability of the system as a whole. The MCB group aims to be a leading research group in marketing and consumer behaviour in the domain of food and agribusiness. We conduct research and cover education in the broad range of this domain. This project is part of the sub-program of MCB on digital tools for healthy and sustainable food choices (IT-supported consumer food choice). The MCB group is considered world class and maintains strong connections with other universities all over the world that focus on marketing and consumer behaviour research in the food domain. MCB is a diverse group and offers a stimulating international working environment with a high degree of collegiality.
More information about the Marketing and Consumer Behaviour Group can be found
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