Your responsibilities reside in two areas: (1) MANAGE the existing M&C infrastructure to ensure business continuity, and (2) INNOVATE by using modern tools and techniques to increase online engagement with new (potential) clients. As our Online Marketing Officer, you will:

• initiate, execute, and coordinate M&C projects and campaigns, with an emphasis on Search Engine Optimisation & Advertising (SEO/SEA);
• monitor and analyse performance of ongoing projects/campaigns, and advise UMIO on further continuation and/or optimisation;

• Bachelor’s or master’s degree in marketing, communications, or related fields
• Preferably 2-3 years of work experience in related positions
• Excellent communication skills (writing/speaking) in English and Dutch
• Strong analytical skills with the ability to interpret data and translate into concrete advice
• Natural curiosity for and affinity with technology-driven innovations in the fields of marketing and communications
• Hands-on, entrepreneurial attitude with continuous innovation and progress in mind
• Solid experience with marketing-related tools (e.g. WordPress, Google Analytics/AdWords,
• LinkedIn Campaign Manager, Email automation software, Zapier, Gravity Forms, Adobe
• InDesign-Illustrator-Photoshop, etc.) and communication channels (LinkedIn, Facebook, Instagram, YouTube, etc.)

Fixed-term contract: 1 year.

We offer a 0.6-0.9 fte appointment (22.8-34.2 hours/week) for the period of one year. Remuneration will be according to scale 8 or 9 of the Collective Labour Agreement for Dutch Universities, depending on education and relevant work experience.

The terms of employment of Maastricht University are set out in the Collective Labour Agreement of Dutch Universities (CAO). Furthermore, local UM provisions also apply. For more information look at the website www.maastrichtuniversity.nl > About UM > Working at UM.

Maastricht University

Maastricht University is renowned for its unique, innovative, problem-based learning system, which is characterized by a small-scale and student-oriented approach. Research at UM is characterized by a multidisciplinary and thematic approach, and is concentrated in research institutes and schools. Maastricht University has around 20,000 students and 4,700 employees. Reflecting the university's strong international profile, a fair amount of both students and staff are from abroad. The university hosts 6 faculties: Faculty of Health, Medicine and Life Sciences, Faculty of Law, School of Business and Economics, Faculty of Science and Engineering, Faculty of Arts and Social Sciences, Faculty of Psychology and Neuroscience.

UMIO

UMIO is the professional development branch of Maastricht University School of Business and Economics, located at the beautifully redeveloped Tapijnkazerne in Maastricht (NL). Together with a team of 30+ committed colleagues, we facilitate learning trajectories for individual professionals and organisations in the region and abroad by offering degree programmes (MBAs and Executive Masters) and short management courses for individuals. We also design tailor-made learning journeys and innovation projects for professional teams and organisations. For more information on our programmes and projects, please see www.umio.nl.