Eindhoven University of Technology is looking for a PhD candidate with a background in Innovation Management, Technology Management, Strategy & Entrepreneurship or Industrial Engineering interested in rigorous research with practical relevance in the area of business model innovation connecting sustainability, entrepreneurship and technology across value chains in agriculture.
ProjectThis PhD project will be carried out within the context of the research program CropMix, a Dutch Research Agenda initiative of a large interdisciplinary research team joining forces with the agricultural sector to achieve a breakthrough in the transition to sustainable arable farming. The program will study how crop diversity in the field can benefit from and enhance ecological processes, among others to reduce the use of pesticides and fertilization. CropMix will also investigate which societal and institutional changes in the food system are needed to enable and accelerate the transition to sustainable mixed crop production. This will be done within three living labs with a diversity of potential transition paths and stakeholders.
In this PhD project, we will explore how business model innovation can help farmers to bypass or adapt conventional value chains connected to retail. Currently, bulk supply contracts from retailers require farmers to scale up, make investments in equipment and retail relationships, increasing difficulties for farmers to change their business model. The current business models are built on short-term results, that do not allow for longer term processes of soil recovery and biodiversity restoration that enhances crop resilience. There is a need for new business models based on diversity of products. Furthermore, a broad set of value indicators, variation in value chains and alignment with technology development are required to break the bulk-contract-oriented business models that keep farmers locked-in industrial farming.
The aim of the PhD project is to identify, design, and evaluate sustainable business model options and their accompanying value chain configurations that allow for the creation, delivery, and distribution of the value enabled by CropMix systems. In particular, this PhD project aims to:
(1) develop an in-depth understanding of the perspective of every actor affected by or involved in mixed cropping systems for the range of transition routes identified in living labs with stakeholders,
(2) analyze the interdependencies and complementarities of supply-side actors in enabling the internal alignment within value chains,
(3) proactively test mixed cropping systems-based business models by combining the insights from technical experiments with the insights to the wider systemic contexts and dynamics from living labs to account for the co-evolutionary nature between the business model development and societal change.
Job descriptionYou, as a successful applicant, will perform the PhD project outlined above in a multidisciplinary team and in close collaboration with organizations involved in the research consortium. The research will be concluded with a PhD thesis. You will be supervised by prof.dr.ir. Isabelle Reymen, dr. Duygu Keskin, and dr. Annelies Bobelyn. Marius Monen from Avans University of Applied Sciences will be involved as co-referent. A limited teaching load is also part of the job.
Research consortiumThis work will be performed in close cooperation with the research consortium, including stakeholders in the full value chain from technology providers and farmers to consumers. You will work in an interdisciplinary setting, combining insights from social sciences, innovation sciences, and engineering with knowledge of the use of mixed cropping systems.
GroupFor this PhD position, the Innovation, Technology Entrepreneurship & Marketing group (ITEM) is involved. The group is part of the School of Industrial Engineering of the department IE&IS. The ITEM group focusses on understanding and improving new business and product development processes by combining a management and engineering perspective to capture the complexity and multidisciplinary nature of these processes.
More information about the group can be found at: https://www.tue.nl/en/research/research-groups/industrial-engineering/innovation-technology-entrepreneurship-marketing/