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You will work as a joint PhD candidate within the Department of Data Analytics and Digitalisation Maastricht University's School of Business and Economics (SBE), and the Unit of Nutrition and Health within the Service of Health information at the Belgian public-health authority `Sciensano’. You will gain access to and contribute to DAD and SBE’s international network of renowned scientists, and you will also be part of the Graduate School of Business and Economics (GSBE) which coordinates SBE’s PhD programme. As part of Sciensano, you will be able to contribute to ongoing work and discussions on regulating marketing of unhealthy foods and alcohol in Belgium.
Your PhD research will be part of the research agenda on food environments and health that Sciensano developed over the last years.We are looking for a PhD researcher interested in spending 4 years collecting and analysing data relating to exposure to digital advertisements about unhealthy commodities such as junk-food and alcohol, understanding how these exposures impact behaviour and what the cost of these behavioural changes is in terms of quality adjusted life years.
Moreover, we are interested in using the results of this research to inform policy and develop policy recommendations on how to tackle digital advertisements for unhealthy commodities, especially as it pertains to the targeting of vulnerable populations by companies. The PhD researcher would work on generating new knowledge on this topic, and providing evidence-based policy recommendations in the common interest of the citizens of the EU, and Belgium and the Netherlands in particular.
Minimum Qualifications:
Desired Qualifications:
Generic competencies:
Fixed-term contract: 4 years.
Maastricht University is renowned for its unique, innovative, problem-based learning system, which is characterized by a small-scale and student-oriented approach. Research at UM is characterized by a multidisciplinary and thematic approach, and is concentrated in research institutes and schools. Maastricht University has around 22,000 students and 5,000 employees. Reflecting the university's strong international profile, a fair amount of both students and staff are from abroad. The university hosts 6 faculties: Faculty of Health, Medicine and Life Sciences, Faculty of Law, School of Business and Economics, Faculty of Science and Engineering, Faculty of Arts and Social Sciences, Faculty of Psychology and Neuroscience.
For more information, visit www.maastrichtuniversity.nl.
Data Analytics and Digitalisation (School of Business and Economics, Maastricht University) and the Unit of Nutrition and Health as part of the Service of Health Information at Sciensano, Belgium) join forces for this project.
The department of Data Analytics and Digitalisation (DAD) connects data science (mathematics, statistics, computer science, artificial intelligence) with business and economics research (finance, accounting, marketing, information management, operations, micro- and macroeconomics, policy design). We are responsible for conducting top-level research in data science for business and economics ranging from fundamental theoretical studies to applied industrial projects.
Sciensano is a Belgian public health institution where science and health are central to its mission. Sciensano’s strength and uniqueness lie within the holistic and multidisciplinary approach to health. More particularly we focus on the close and indissoluble interconnection between human and animal health and their environment (the “One health” concept). By combining different research perspectives within this framework, Sciensano contributes in its unique way to everybody’s health. For this, Sciensano builds on the more than 100 years of scientific expertise of the former Veterinary and Agrochemical Research Centre (CODA-CERVA) and the ex-Scientific Institute of Public Health (WIV-ISP). The Nutrition and Health Unit as part of the Service of Health Information at Sciensano supports the development and implementation of nutrition policies at local, national and international levels to effectively and equitably improve the quality of population diets, and ensure equitable access to healthy foods for all.
The Unit has an interest in the role of food environments, including food marketing in determining people’s dietary habits and how to hold governments and food businesses to account for their actions to create healthy food environments to effectively reduce obesity.
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