All-round Marketer Online Education

All-round Marketer Online Education

Published Deadline Location
4 Apr 27 Apr Delft

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Job description

As All-round Marketer you will further develop and deploy integrated online / offline marketing programs to effectively market TU Delft’s online education portfolio. You will operate between leading academic education on the one hand, and working professionals, multinationals and industry on the other.

Your tasks:

  • Create marketing strategies to promote in particular paid online courses and programs to the relevant target groups. Execute your strategies through online channels (SEA, social media advertising, email campaigns, etc.)
  • Use your writing abilities to create appealing course and program descriptions based on briefs given by course instructors.
  • Improve course pages by acquiring and including new and updated content.
  • Gain a broad understanding of course content (in topics of engineering, science and design) in order to craft appealing messages.
  • Help the team to further develop and execute the B2B marketing strategy.
  • Build relationships with instructors and advise them on the optimal use of their communication channels to promote their course (in their networks and the faculty networks).
  • Support your team in the further development of the Online Learning website, through concept development, design reviews and testing.
  • Facilitate the creation of collaterals (brochures, flyers, landing pages). You will work with our in-house visual designer.
  • Manage the Online Learning twitter account on a periodical basis.
  • Collaborate with other team members in the Extension School to reach the team’s goals (course developers, visual designer, customer support).
  • Manage other general and ad-hoc tasks as required by the team.

You will work closely with the marketers, content manager, communications consultant, student administrators, and business development manager, who together with you form the Extension School Business Team. You will report functionally to the Business Development Manager.

Specifications

Delft University of Technology (TU Delft)

Requirements

You have demonstrable experience in marketing and communications and a passion for technology and education. You are practical and well informed of developments in your professional field. You are a bridge builder and team player, and able to collaborate and manage several projects simultaneously. You have excellent verbal and written communication skills in English; knowledge of Dutch is a plus. Finally, we find it important that you have a 'can do' attitude, lead projects from A to Z and are willing to go the extra mile when needed.

In addition, the following skills are required:

  • Experience with running campaigns on Google Ads (search, Remarketing)
  • Experience in B2B marketing
  • Experience with creating marketing collaterals and working with designers

The following skills will be an advantage

  • Basic knowledge of Photoshop and InDesign
  • Experience in content marketing
  • Knowledge of Excel.

Conditions of employment

It is a function with a size of 38 hours (1.0 FTE). It is a temporary employment contract for a period of 1 year. The salary is based on scale 10 from the collective agreement for Dutch Universities with a minimum of € 2.709,- and a maximum of € 4.274,- gross per month for a full-time appointment. You will accrue pension via the ABP pension fund.

Besides of course the holiday allowance in May, you will receive an end-of-year bonus of 8.3% in December. You can also compile a part of your terms of employment package yourself with the help of the Individual Terms and Conditions package, including buying and selling leave hours.

A good balance between work and private life is important. That is why you can make agreements about flexible working hours, you have many vacation days and parental leave is partially paid.

We think it is important that you can develop as well as possible and that you can carry out your work. We support this in various ways, including an extensive range of courses, career coaches or discounted sports.

Employer

Delft University of Technology

Delft University of Technology (TU Delft) is a multifaceted institution offering education and carrying out research in the technical sciences at an internationally recognised level. Education, research and design are strongly oriented towards applicability. TU Delft develops technologies for future generations, focusing on sustainability, safety and economic vitality. At TU Delft you will work in an environment where technical sciences and society converge. TU Delft comprises eight faculties, unique laboratories, research institutes and schools.

https://www.tudelft.nl

Department

University Corporate Office - Department of Communication

The TU Delft has a strong ambition to contribute to a sustainable 21st century by breaking through boundaries in technological research, by training engineers who work within our society and by partnering with businesses to translate knowledge into innovation. The Communication Department helps the university achieve these goals by keeping its 20.000 students and 4.500 employees informed and involved, together with businesses, policy makers, alumni, and of course high school students who want to study at the TU Delft. The Communication Department ensures the proper distribution of information, including within the organisation itself. We accomplish this with 150 communication employees—distributed across faculties, support services and a central department—who share a broad spectrum of communication resources and skills. The department has an open and pleasant atmosphere and is accustomed to working in a dynamic, young and international setting.

Online Education

It is TU Delft’s mission to play a leading role in offering top-quality open and online education to learners worldwide, supporting lifelong learning for all, including  bachelor, master and postgraduate students, as well as alumni and working professionals. To achieve this ambition, the TU Delft Extension School established an innovation program to position the University’s online teaching internationally. The Extension School develops a range of online education offerings such as Massive Open Online Courses (MOOCs), and academic and professional courses and programs that focus specifically on the needs of working professionals and lifelong learners. The Directorate for Education and Student Affairs defines and coordinates the online education strategy, and the Extension School Business Team supports prospective learners, companies and institutions in finding the right online offer from TU Delft so that they can benefit personally and in their career.

https://www.tudelft.nl/over-tu-delft/bestuur-en-organisatie/universiteitsdienst/

Specifications

  • Marketing & Communications
  • max. 38 hours per week, temporary
  • €2709—€4274 per month
  • University Graduate
  • AT/UD/COMM/2019-12

Employer

Delft University of Technology (TU Delft)

Learn more about this employer

Location

Mekelweg 2, 2628 CD, Delft

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