As a PhD candidate you will work on a research project entitled “Building Stakeholder Marketing Capabilities”. In an increasing number of industries, firms not only need to take into account the expectations of their customers, but also need to pay attention to other stakeholders such as governments, suppliers and co-suppliers, local communities, and NGOs. To acknowledge this new reality, the concept of stakeholder marketing was recently introduced. While stakeholder marketing is gaining recognition as a new perspective on marketing, the literature on stakeholder marketing is still underdeveloped and, as a consequence, still has little practical value for managers. This project aims to further our understanding of the organisational capabilities needed for stakeholder marketing (in short: stakeholder marketing capabilities) by proposing three interrelated studies that focus on stakeholder capabilities. The first study will explore what stakeholder marketing capabilities entail in practice. Using in-depth interviews with senior managers, it will investigate what firms do (practices) and use (tools, systems, structures) when they engage in stakeholder marketing. The second study will use a case study approach to focus on the learning process that firms went through when developing and implementing stakeholder marketing capabilities. The results will help firms to better understand how to build stakeholder marketing capabilities. The third study will use fuzzy-set Qualitative Comparative Analysis (fsQCA) to study the performance implications of stakeholder marketing capabilities. In doing so it will seek to establish the sufficiency and necessity of configurations of the three stakeholder marketing capabilities for organisational performance under different configurations of the organisational environment.
- A Master’s degree in business administration.
- A genuine interest and experience in academic research, especially in the area of marketing management and organisation studies.
- Strong methodological skills, both quantitative and qualitative. Experience with conducting research in complex, multi-stakeholder settings will be valued.
- Strong conceptual thinking skills. Excellent writing skills (in English) as evidenced by writing samples (e.g. a chapter from your Master’s thesis or a conference paper).
- The ability to work in a research team and a willingness to take initiative.
- A candidate who is fluent in Dutch is preferred.
Conditions of employment
Fixed-term contract: You will be appointed for an initial period of 18 months, after which your performance will be evaluated. If the evaluation is positive, the contract will be extended by 2.5 years.
- Employment: 32 - 40 hours per week.
- The gross starting salary amounts to €2,395 per month, and will increase to €3,061 in the fourth year (salary scale P).
- In addition to the salary: an 8% holiday allowance and an 8.3% end-of-year bonus.
- Duration of the contract: You will be appointed for an initial period of 18 months, after which your performance will be evaluated. If the evaluation is positive, the contract will be extended by 2.5 years.
- The intended start date is 1 October 2020.
- You will be able to make use of our Dual Career Service: our Dual Career Officer will assist with family-related support, such as child care, and help your partner prepare for the local labour market and with finding an occupation.
- Are you interested in our excellent employment conditions?
We want to get the best out of science, others and ourselves. Why? Because this is what the world around us desperately needs. Leading research and education make an indispensable contribution to a healthy, free world with equal opportunities for all. This is what unites the more than 22,000 students and 5,000 employees at Radboud University. And this requires even more talent, collaboration and lifelong learning. You have a part to play!
Faculteit der Managementwetenschappen
The Nijmegen School of Management (NSM) is an academic centre of research and higher education, focusing on institutional and managerial issues within complex organisations. There are seven disciplines within the NSM: Business Administration, Public Administration, Political Science, Economics and Business Economics, Social and Political Sciences of the Environment, Human Geography, and Spatial Planning. The NSM strives for a multidisciplinary approach. The NSM employs 280 FTEs, 75% of whom are academics. Currently, the NSM has approximately 4,800 students. The NSM's research activities fall under the responsibility of the interdisciplinary Institute for Management Research (IMR). Under the motto 'Creating Knowledge for Society', the IMR focuses on academic research into the development, design and effectiveness of the public and private structures that regulate, govern or manage human interactions. There are six multidisciplinary research groups at the IMR linked to strategic and scientifically and societally relevant themes (including Innovation and Entrepreneurship in Business Ecosystems). As a PhD candidate, you will be positioned within the Chair Group of Marketing, which is part of the Department of Business Administration. The research of the Chair Group of Marketing fits the Responsible Organisation research programme of the Department of Business Administration. More specifically, the research of the members of the chair group focuses on the responsible aspects of consumer behaviour and marketing management and innovation, including topics such as customer co-creation, environmentally friendly consumer behaviour, compulsive buying behaviour, healthy food consumption, adoption of innovations, stakeholder marketing, market creation for sustainable innovations, open innovation, and green product development.
For more information about this vacancy, please contact:
Prof. dr. B. Hillebrand, Professor of Marketing
Dr. P. Driessen, Assistant Professor of Marketing