Marketing Officer

Are you passionate about marketing and driven by results? We’re looking for a Marketing Officer to support our commercial goals through effective content creation and digital marketing strategies. In this role, you’ll collaborate closely with our Sales teams to develop data-driven campaigns that enhance client engagement and support business growth. If you're ready to apply your marketing expertise to a dynamic, commercially focused organisation that transforms careers and drives business impact, we’d love to hear from you.

Job description
You will be responsible for implementing and optimising all online marketing efforts for Rotterdam School of Management, Erasmus University ’s commercial Open and Customised Programmes. Our aspiration is to continue to be a leading business school in Europe in offering corporate education while being a force for positive change.

To help achieve this, we need a skilled and motivated self-starter who can help execute our marketing strategy to increase our brand awareness, market share and conversion numbers. You will be part of our international marketing team, consisting of marketing managers and fellow marketing officers. The marketing team is responsible for attracting and nurturing potential participants for our executive education programmes , and corporate clients for our customised educational solutions. This is done by incorporating a commercial mindset and the best practices on branding and content creation throughout our marketing funnel across all (online) channels.
Additionally, you’ll work closely together with your colleagues from the sales and programme management teams.

Your daily activities and responsibilities include:
Daily tasks consist of executing marketing campaigns on online and offline channels by creating and coordinating content and marketing materials needed to reach our targets and marketing objectives. Specifically, this means:

• Content creation:
  
  • Create marketing materials and content through coordination between (internal) clients and third parties, such as copywriters, agencies, studios, and printers.
  • Make sure that our house style is maintained in all our marketing collateral.
  • Create and publish original, engaging content tailored to each social media platform's audience and best practices.
  • Create and coordinate content, such as videos, podcasts, white papers, and photography to attract, nurture and convert leads.
  • Create and optimise email marketing for lead generation, nurturing and conversion.
• Campaign planning and evaluation:
  
  • Develop and monitor project plans, defining roles and responsibilities and following up with responsible teams within and outside of RSM.
  • Track and evaluate digital and offline marketing campaigns (email, social, PPC, events).
  • Measure ROI, cost per lead, conversion rates, and engagement metrics.
  • Identify drop-off points in the funnel and suggest optimization strategies.
  • Collaborate with Sales teams to align marketing efforts with conversion goals.
  • Analyze email campaign performance (open/click rates, A/B testing).
  • Coordination of events, such as webinars and virtual information sessions.
• Collaboration:
  
  • Collaborate with our marketing agency to create content for an optimal online customer journey. Work together on an excellent media mix to maximise campaign efforts.
  • Collaborate in cross-functional teams, like with our Sales teams, Business Consultants and RSM/EUR Corporate Communication Team.

To be successful in this position, you will need to have the following knowledge, expertise or skills.

• A Bachelor degree or equivalent through experience.
• Minimum of three years' experience in a digital marketing position.
• Experience in the area of marketing data analysis, data driven marketing, and statistics is a strong .
• Excellent verbal and written communications skills in English and strong preference for also excellent Dutch language skills.
• You’re able to adapt and learn quickly, you like to turn your ideas into action and are able to work independently.
• Strong detail orientation, analytical and problem-solving skills and organisational sensitivity.
• Detail-oriented mindset with a commitment to (data) accuracy and quality
• Ability to present complex data insights to non-technical stakeholders
• Ability to work effectively under pressure and strict deadlines with multiple projects running, simultaneously and consistently meeting deadlines while meeting high-quality standards.
• Experience with systems such as Adobe Creative Suite, CMS (Typo3), CRM (Microsoft Dynamics 365), email marketing (ClickDimensions). Experience with Google GA, Semrush, PowerBI and/or Looker gives an advantage towards other candidates
• Photo, editing and graphic design skills are preferred but not required.

We offer an ambitious, international and dynamic environment, in which we compete with the top business schools in Europe. You will be part of a close, innovation-driven team on a vibrant university campus. Your ambition and personal drive will be greatly valued and we invest in personal development. We make sure you feel good about yourself, that you enjoy your work and that you grow in your profession.

You will also get:

• A salary between € 3,250 - € 4,000 gross per month on fulltime basis (ex. 8% holiday allowance), based on your education, knowledge and work experience.
• 25 holidays and 12 ADV days.
• Variable end of year performance bonus.
• Travel cost reimbursement and working from home allowance (the possibility to travel with NS business card)
• Discount on membership of Erasmus Sport.
• Access to online learning platform GoodHabitz and wellbeing platform OpenUp.
• Regular fun work events and drinks.
• Participation in our collective pension scheme: premium full paid by RSM, voluntary employee contribution is optional.

Rotterdam School of Management, Erasmus University Rotterdam (RSM BV) is one of Europe’s most international and innovative business schools. Its primary focus is to develop business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. RSM BV is privately funded and providesa first-class portfolio of MBA and executive programmes with an international team of 150 staff working from the university campus in Rotterdam.

RSM BV offers an environment where the staff is encouraged to embrace change as a challenge in helping the organisation reaching its goals and those of its students. The working atmosphere at RSM BV is informal and communication lines are short. Being an independent and commercial company within the Erasmus University, the situation of RSM BV is sometimes complex and challenging. At the same time the company itself it small enough to maintain personal contacts and be able to have an overview of what’s going on throughout the organisation. The environment is culturally diverse and very international.

RSM BV is located in a pleasant and relatively small office, based at the Erasmus University campus in Rotterdam. It’s a lively environment, with students, staff and different companies and restaurants. The office is easy to reach by public transport as well as by car.

RSM BV is an equal opportunity employer and explicitly encourages applications from candidates of all genders, ethnicities and nationalities. RSM BV values internal mobility; therefore internal candidates are strongly encouraged to apply. For more information, please visit the RSM BV website: www.rsm.nl