Content and Social Media Officer (24hrs/week, 0.6 FTE equivalent)

As our Content and Social Media Officer you will be an integral part of the Communications Office, working closely with all of your colleagues. Your day-to-day activities and responsibilities will focus on University College Roosevelt’s digital marketing and social media content. Typically, you will:

• initiate and execute projects to enhance UCR’s online presence through the creation of engaging social content and the management of all social media channels;
• create synergy between social media projects and those relating to our events, student life, teaching, research and recruitment activities;
• share your ideas, engage with students, faculty and external stakeholders;
• be exceptionally creative with a hands-on approach to your work, and
• be proactive by creating room for central as well as your own initiatives.

You will be part of UCR’s Communications, Recruitment and Admissions Office, consisting of the Department Head, the Coordinator for Global Student Recruitment and Admissions, the Recruitment Officer, the Communications & Events Officer, the CMS & CRM Officer, and the SIREE Communications Officer. The team is responsible for UCR’s brand building, marketing, national and international student recruitment, institution-wide events, as well as internal and external communications. You will be working very closely with the Communications & Events and the CMS & CRM officers. You will report formally to the Head of Communications, Recruitment and Admissions. Your day-to-day activities may include:

• social media: execute and continuously improve the university’s social media strategy, as set by the department;
• content creation: create catchy, original and engaging digital content that boosts our online presence and engagement;
• content management: manage a comprehensive content calendar across web and social platforms to ensure visibility, reach and audience growth;
• analytics: produce weekly and monthly reports of social media and web performance, continuously looking for possible improvement and adjustments in strategy;
• community engagement: build strong relationships with current students, faculty and staff to engage the whole community and drive internal-to-external engagement;
• social media monitoring: manage the social media monitoring process and coordinate responses and care activities as and when needed;
• social media ambassador: encourage, enthuse, advise, train and support faculty and staff to support and build on our centrally managed social media activities;
• innovation: initiate and implement new projects to improve UCR’s global social media presence;
• online marketing campaigns: support the Communications and Events Officer to prepare, execute and evaluate paid social media marketing campaigns across different channels, both nationally and internationally;
• support: provide operational support related to other projects within the team.

To excel in this role, we’re looking for someone who has:

• a degree at BA/BSc level, or higher (or will soon be graduating with);
• broad, hands-on and up-to-date knowledge of digital marketing and social media;
• a minimum of three years of work experience in digital marketing and social media management with proven results;
• demonstrable experience in creating and delivering digital content, suitable for web and social media (examples or a portfolio will be an advantage);
• the ability to connect with, think along with and work with a diverse and ambitious team;
• the ability to work under pressure, and manage multiple requests simultaneously whilst not losing sight of the end goal;
• a high level of accuracy and exceptional attention to detail;
• the ability to plan, set priorities and meet very strict deadlines;
• exceptional communication skills and a flawless command of English (native or near-native level);
• experience with content creation tools such as: Adobe Illustrator, Photoshop, Premiere Pro, InDesign, and Canva; and experience with social media management, analytics and evaluation tools (knowledge of HubSpot is preferred and will be an advantage).

The ideal candidate is also:

• available throughout the week on a part-time basis (24 hours per week);
• creative and proactive;
• a strong team player;
• hands-on, flexible and adaptive;
• experienced in working with students as well as academics; and
• knowledgeable about how universities function.

UCR initially offers a contract (0.6 FTE) for a year with the intention to extend this based on satisfactory performance and available budget. Salary will be based on VSNU salary scales in the range of scale 8 varying from €2,656 to €3,548 (fulltime appointment) based on knowledge and experience. Commuting expenses within the Netherlands will be partly reimbursed. Furthermore, UCR offers attractive secondary benefits according to the Collective Labor Agreement Dutch Universities, such as:
• an end-of-year bonus (8.3%);
• a holiday allowance (8%);
• ABP pension arrangement;
• multiple choices model;
• holiday leave hours of 232 per year based on fulltime employment (38 hours/week).

University College Roosevelt is one of the English taught International Honors Colleges of Utrecht University. The staff and students form a vibrant academic community centered on a Liberal Arts and Sciences Bachelor’s education. Students hail from all over the globe and follow a broad and intensive study programme in the historic town of Middelburg, where they live on the centrally-located city campus. Classes have an average of 20 students and include continuous assessment as well as a high level of interaction with instructors. Instructors have great freedom in designing their courses, and work within an environment that firmly has teaching as its priority, whilst also supporting undergraduate and faculty research. UCR proudly carries the quality label of a ‘Small-Scale and Intensive’ programme, awarded by the Accreditation Organization of The Netherlands and Flanders (NVAO). After graduation, UCR’s students continue in the best Master's programmes all over the world.