Corporate Communications Manager

Corporate Communications Manager

Published Deadline Location
5 Jan 17 Jan Rotterdam

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Are you an experienced communications professional with a passion for education and research? Are you ready to put your strategic vision into practice and contribute to the reputation of RSM? Then you might be our next
Corporate Communications Manager.

Job description

Our aspiration is to strengthen our position as a leading business school in Europe while being a force for positive change in the world. To fulfil this aspiration, we need a senior communicator who can develop and implement the strategies and processes to enhance the School's reputation and visibility through reactive and proactive internal and external communications.

The Corporate Communications Manager at RSM is responsible for leading RSM's internal and external communications, media and public relations efforts and ensuring an international reach. They report to and work closely with the Director of Corporate Marketing and Communications. They are responsible for enhancing the School's national and international reputation by initialising and developing key communication goals that align with the School's strategy and mission, and ensure a consistent and continuous flow of communications about RSM's programmes, events, research and impact. The corporate communications manager co-determines the internal and external communications strategy of RSM, oversees the production and pitching of all RSM news items and research findings, and acts as the prime spokesperson for RSM. They provide solicited and unsolicited advice to the dean, the director of CMC and others, are responsible for the daily management and coaching of the communications team within CMC and for the management of RSM's external PR agency, as well as for the monthly media overview and clippings database.

The corporate communications manager will be the Team Lead for the RSM communications team, currently comprising a science communications officer, an internal communications officer, a communications specialist, two editors/copywriters, and a student assistant. The communications team is responsible for safeguarding and further developing RSM's reputation by building awareness and engagement among key stakeholders and the general public. In addition to the communications team, RSM's CMC department comprises a digital projects and services team and a branding and marketing team.

Your main tasks
  • Manage media and public relations
    • Use traditional and social media channels and public relations as a key communication tool for external stakeholders (earned media)
    • Respond to inquiries from the press and public about the School
    • Support, co-ordinate and work closely with the communications team of Erasmus University Rotterdam when needed
    • Develop and manage internal and external networks to publish newsworthy stories
    • Organise and provide media training to faculty and senior staff members
  • Oversee science communications
    • Oversee the promotion of research, education and engagement activities and help faculty and programme directors in promoting their newsworthy research findings to create societal impact
    • Oversee the production of press releases, news features, opinion pieces and letters to editors to make academic research, programme innovations and events accessible to target audiences
    • Oversee the production of content for RSM Discovery, our research communication platform.
  • Oversee internal communication and intranet content
    • Oversee the management and organisation of the quarterly internal meetings (RSM Town Hall Meetings)
    • Oversee RSM Executive Board communications, the twice-yearly Orientation Days, the RSM Calendar project and many more internal communication initiatives
    • Oversee the development of a strategy to build pride in being an EUR and RSM employee
    • Further develop the internal communications tools (including the RSM Intranet).
  • Team Management
    • Operational management of the Communications team within the CMC department. This team currently comprises a science communications officer, an internal communications officer, a communications specialist, two editors/copywriters, and a student assistant. Providing daily guidance and setting priorities, and together with the CMC director developing a vision and strategy for internal and external communication
    • Provide advice and support to and represent and/or deputise for the CMC director if and when necessary
    • Provide advice and support to the Dean and other members of the RSM Executive Board if and when necessary.
  • Other
    • Be responsible for crisis communications
    • Manage the communication of business school rankings and provide advice to the RSM rankings manager
    • Be involved with communications for internal and external events
    • Engage in international communities and networks such as EFMD, AACSB, PRME and others.
Role outcomes
  • An overall positive reputation for the School, its faculty, educational programmes, and research
  • A continuous flow of reputation-enhancing media articles about the School, its research and programmes, primarily highlighting the RSM mission to be a force for positive change in the world
  • Timely response to media inquiries to ensure coverage
  • A continuous flow of internal information, with the objective of informing, aligning, and building pride amongst employees
  • A strong personal network inside and outside RSM and EUR, enabling the stated objectives.


Erasmus University Rotterdam (EUR)


  • Strong interpersonal skills to interact on all levels and take actions when needed
  • Service-oriented, friendly team player and bridge-builder, with a hands-on and proactive attitude
  • Ability to take initiative and to work independently
  • Ability to develop and maintain an extensive internal and external network
  • Ability to develop and manage efficient, up-to-date and accessible project plans
  • Excellent verbal and written communication skills in English and Dutch
  • Ability to work effectively on multiple projects simultaneously while consistently meeting deadlines.

Your required competencies
  • At least 10 years' experience in a similar corporate communications position, preferably in an international business environment or in an international education environment
  • Decisive and persuasive
  • Organisational sensitivity in an academic environment
  • Hands-on mentality
  • Proactive
  • Enterprising
  • Helicopter view
  • Inspiring
  • Results- and solution-oriented
  • Coaching
  • Having achieved results using their national and international media networks
  • Team management

Conditions of employment

Fixed-term contract: 1 year.

  • Excellent, flexible employee agreements, including 41 leave days and 2 extra leave days for personal development, holiday allowance, an end-of-year allowance, and travel expense compensation. Salary according to VSNU scale 12 (€4,538 up to €5,826 gross per month)
  • A personal development budget to advance your knowledge through continuous learning
  • Networking within RSM, Erasmus University and the academic world
  • A highly productive, creative and collaborative working environment in our great international team.


Rotterdam School of Management, Erasmus University

Rotterdam School of Management, Erasmus University (RSM) is one of Europe's top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam - a vital nexus of business, logistics and trade. RSM's primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.

RSM is an equal opportunity employer and explicitly encourages applications from candidates of all genders, ethnicities, and nationalities.


The role of the Corporate Marketing and Communications Department is to increase external and internal recognition and support for the School's activities and programmes by offering a marketing and communications resource for the school. CMC is responsible for the brand image of the school and ensuring it is communicated consistently across the whole programme portfolio. The department offers a number of services that aim to assist and guide programmes and academic departments with their marketing and communication efforts.


  • Lecturer
  • Behaviour and society
  • max. 40 hours per week
  • €4538—€5826 per month
  • University graduate
  • P679974-9


Erasmus University Rotterdam (EUR)

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Burgemeester Oudlaan 50, 3062PA, Rotterdam

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