Choosing a degree can be both life changing and difficult. In today’s information culture, students are bombarded with facts, figures, rankings and other narratives. The sky is the literal limit: worldwide searches for the perfect programme are not uncommon. How can our master’s programmes achieve and maintain visibility in the midst of this? How can we best show prospective students the quality of our programmes? And, importantly, how do we ensure that the programme and the student are indeed a good match? As master student recruiter, you will lay out and implement an evidence-based strategy to help our faculty address these questions.

Maastricht University’s School of Business and Economics (SBE) has a diverse portfolio of 28 different master programmes, ranging from finance, to sustainable business to human decision science. For the full list of our master programmes, click here.

Your tasks will include the following:

• Draw up annual marketing plans based on research into the needs of the target group (prospective master students) and educational developments in the Netherlands and abroad.
• Propose and co-develop concepts and resources such as online campaigns, website content, videos, etc. based on your knowledge of the target group.
• Identify opportunities for promoting SBE/UM to prospective audiences and to operationalise those innovative ideas and opportunities.
• Ensure the implementation and coordination of concepts and activities so that optimal lead management is achieved.
• Plan, measure and evaluate activities and campaigns, and implement proposals for improvements.
• Liaise with academic staff, programme leaders and the SBE Master Director regarding the delivery of recruitment activities and plans.
• Deliver high quality presentations about the University and other aspects of higher education both on and off campus.
• Manage student assistants and coordinate their activities.

• At least 2 years of relevant work experience in a similar position.
• A degree in, or proven experience with, marketing.
• Experience working in the field of Higher Education is an advantage.
• Ability to combine strategic and operational work.
• Experience and knowledge of Google Adwords, Google Analytics, Facebook Ads, etc.
• Proactive attitude and an excellent team player.
• Fluent in English (writing and speaking) and proficiency in Dutch (C1 level, or the ability to reach this level within two years).

We offer a dynamic and challenging job in an internationally-oriented organisation where students receive inspiring education and scholars conduct excellent research.

We offer a 0.8 FTE appointment for the period of one year, with the possibility of a permanent contract afterwards based on a mutual match. Remuneration will be according to scale 9 or 10 of the Collective Labour Agreement for Dutch Universities, depending on education and relevant work experience. This implies a gross monthly salary between € 2.979,00 and € 4.490,00 per month (based on a full-time appointment). Each year the standard salary is supplemented with a holiday allowance of 8% and an end-of-year bonus of 8.3%.

The university’s relocation policy stipulates that the selected candidate is supported to move to (the vicinity of) Maastricht. If the candidate is not already living in Maastricht (or its direct surroundings), they will be eligible for moving allowances. Other secondary conditions include a pension scheme, extensive leave entitlements, commuting allowance, parental and partner leave, and more.

The terms of employment of Maastricht University are set out in the Collective Labour Agreement of Dutch Universities (CAO). Furthermore, local UM provisions also apply. For more information look at the website www.maastrichtuniversity.nl > About UM > Working at UM.

Maastricht University

Maastricht University is known for its unique, innovative, problem-based learning system, which is characterized by a small-scale and student-oriented approach. Research at Maastricht University is characterized by a multidisciplinary and thematic approach, and is concentrated in research institutes and schools. Maastricht University has around 20,000 students and 4,700 employees. Reflecting the university's strong international profile, a fair amount of both students and staff are from abroad. The university hosts 6 faculties: Faculty of Health, Medicine and Life Sciences, Faculty of Law, School of Business and Economics, Faculty of Science and Engineering, Faculty of Arts and Social Sciences, Faculty of Psychology and Neuroscience.

School of Business and Economics

The School of Business and Economics (SBE) is one of the youngest faculties of business and economics in the Netherlands. It has a distinctive international profile and is Triple Crown accredited. It provides high-quality education and conducts excellent research with an international perspective. SBE strongly believes in creating close collaborations with its academic partners and societal stakeholders, its students and alumni, and with businesses and organisations in the Limburg Euregion, the Netherlands, Europe and the rest of the world.