We are offering a fully funded, four-year PhD-position on the rise of the platform economy, with a specific focus on the legitimacy strategies of digital labour platforms (e.g. Uber, Upwork).
Labour platforms face a dual strategic hurdle. They want to create a competitive business model and be legitimate in the eyes of relevant stakeholders. They address this in various ways, for example by building advocacy coalitions with fellow platform organizations, and helping shape future regulations. As a PhD candidate for this project, you investigate how platforms deal with these challenges. You carry out cross-national, longitudinal case studies of platforms, combining quantitative media analysis with in-depth interviews and roundtables. Your research includes several sectors, such as domestic services, delivery, and online freelance work.
Your PhD project is part of a wider NWO-funded project called PlatWork-R. This project brings together scholars from Amsterdam University of Applied Sciences, VU Amsterdam, Maastricht University, Utrecht University, University of Amsterdam and Statistics Netherlands (CBS). PlatWork-R is an interdisciplinary project combining economics, sociology, law, public administration and design science. Our goal is to investigate platform work and possible regulations with stakeholders from public and private sectors. As a PhD candidate in this project, you will be part of a larger group of seven researchers (five PhD students, one postdoc, one medior. You collaborate with them in PhD training and project workshops throughout your project.
The project can start anytime between 1 September 2022 and 1 November 2022.Your duties
- you develop a thorough understanding of neo-institutional theory and related theories in management and organization studies
- you conduct empirical research on themes related to the legitimacy strategies of digital labour platforms
- you publish your research to both an organizational science audience and practitioners
- you give a modest contribution to the department's teaching program, with the opportunity to obtain a basic teaching qualification certificate (BKO).