Lecturer Consumer Psychology / Behaviour / Marketing

Lecturer Consumer Psychology / Behaviour / Marketing

Published Deadline Location
23 May 4 Jun Maastricht

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Your passion for bringing theory and practice of Consumer Psychology, Behaviour and Marketing together in the world of hospitality and/or food business.
Totally at home at Zuyd – Hotel Management School Maastricht

Job description

Understanding customers’ needs are at the heart of creating sustainable value for customers and the customer journey; the basis of marketing. In the bachelor and master program consumer behavior plays an important role in the curriculum. Topics in this domain include: Consumer Psychology, Consumer Behavior, Customer Journey, Strategic Marketing in the hospitality, tourism and/or food industry, and/or Branding.

You have the ambition to stay up to date with the field and convey your passion for these developments, trends and innovations to students, both in a professional and teaching capacity. As a lecturer, you must also know how to apply this knowledge and continue to learn. You inspire your students to look further. To discover how to apply what you have learned and thus develop yourself into a much sought-after professional.

Your next step in hospitality!

As a lecturer, you will provide classes in both Dutch and English in the field of Consumer Psychology, Behaviour and Marketing within the context of hospitality and/or food management.
We expect you to hold a relevant Master degree in one of those fields and preferably experience in or at least affinity with the hospitality and/or food industry. You will contribute to further developing and digitising the educational bachelor programme with your colleagues.

Besides lecturing, you will also guide project assignments and applied research projects.
You will coach students in their study progress, in community building and during their internships. And help your students grow as professionals and as human beings and contribute to their future.


Zuyd University


You have an entrepreneurial, research-minded and innovative mindset and endorse the importance of good education. You have a global mindset (open to international and intercultural dimensions) and be competent in both Dutch and English to teach at the level of a (near) native speaker. Small-scale and intensive education is your approach.

To students, you are a source of inspiration and a role model; to colleagues, a valued team player, bringing positive energy and contributing to the education of future generation managers in the hospitality industry.

You have excellent social skills, an ability to work independently and a proactive attitude to problem solving. Together with your colleagues, you prepare talented students for the international hospitality world of today and tomorrow.

Conditions of employment

A warm welcome to Hotel Management School Maastricht which offers a challenging and innovative environment with great opportunities to explore.

A position between 0.6 - 1.0 FTE depending on your availability, in a salary scale awarded depending on your qualifications and experience at level 11, with a maximum of € 5,332,48 gross per month when appointed full-time.

To this is added holiday allowance (8%) and a fixed year-end bonus (8.3%), a generous number of holidays, professionalization and employability hours and a complete offer to work vitally and with pleasure.


Zuyd University | Hotel Management School Maastricht

That’s why you feel at home at Hotel Management School Maastricht

Hotel Management School Maastricht has a strong community: our students not only study on our campus, but they also live there during the first year of their studies and gain practical experience in the Teaching Hotel Chateau Bethlehem. You will be included in this community and you feel at home in a dynamic and international academic environment.

Please take a look at www.hotelschoolmaastricht.nl.


  • Research, development, innovation; Education
  • Economics; Behaviour and society; Food
  • 24—40 hours per week
  • max. €5332 per month
  • Higher professional education
  • AT ZU 20230223-2



Bethlehemweg 2, 6222 BM, Maastricht

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