As an entry-level Marketing Data Analyst, your primary responsibilities revolve around addressing operational data challenges within the Communication and Marketing (C&M) department. You play a crucial role in ensuring the quality of data and establishing clear and unambiguous data definitions. Your role extends from the inception to the completion of projects, focusing on extracting meaningful insights from C&M data. This involves setting up data pipelines and ensuring effective data visualization.

In this position, there is ample opportunity for you to initiate and implement your own ideas to analyse our marketing data. You will be an integral part of the Powered by Data team within the C&M department at VU Amsterdam. This multidisciplinary team brings together various expertise with the shared goal of advancing data-driven practices within C&M and the wider VU Amsterdam.

Your tasks

• End-to-End Insights Generation. Work collaboratively on end-to-end processes to extract actionable insights from communication and marketing data. Analyse data trends and patterns to provide valuable recommendations for optimising marketing strategies.
• Data Pipeline Design and Implementation. Design and implement efficient data pipelines to streamline the collection, processing, and integration of marketing data. Ensure data flows seamlessly from various sources to enable timely and accurate analysis.
• PowerBI Data Visualisation. Utilise PowerBI to create visually compelling and informative dashboards that offer insights into the performance of digital channels. Present data findings in a visually accessible manner for stakeholders to facilitate decision-making.
• Ideation and Implementation for Enhanced Analysis. Propose innovative ideas and strategies to enhance the overall analysis of marketing data. Implement and iterate on new approaches to extract deeper insights and improve data-driven decision-making.
• Data Quality Assurance Management. Collaborate with the CRM marketing team to manage datasets and ensure the overall quality of operational data. Implement and monitor quality assurance measures to enhance the accuracy and reliability of marketing data.
• Data Definition Standardisation and Consistency. Establish and maintain clear and unambiguous definitions for key data elements used in marketing analytics. Maintain an organised overview of different data definitions and ensure consistency across the dataset.

• Education at HBO/WO level
• Knowledge and affinity with processing datasets
• Knowledge of data visualisation tools (PowerBI, Google Looker studio) is an advantage
• Good proficiency in Dutch and English
• Meticulous with an eye for detail

The VU strives to be a diverse employer and make positions accessible to applicants with disabilities. As per the Participation Act, this job opening has been created. Hence, we warmly welcome applicants with employment limitations covered under the job agreement to apply. We promise to offer the utmost support and direction.

Fixed-term contract: 6 months.

A challenging position in a socially engaged organisation. At VU Amsterdam, you contribute to education, research and service for a better world. And that is valuable. So in return for your efforts, we offer you:

• a salary of minimum € 2.693,00 (Scale 7) and maximum € 3.636,00 (Scale 7) gross per month, on a full-time basis. This is based on UFO profile Communications Officer 2. The exact salary depends on your education and experience.
• a position for at least 0.5 FTE. Your employment contract will initially last 6 months. Afterwards, the possibility of expansion exists.

We also offer you attractive fringe benefits and regulations. Some examples:

• A full-time 38-hour working week comes with a holiday leave entitlement of 232 hours per year. If you choose to work 40 hours, you have 96 extra holiday leave hours on an annual basis. For part-timers, this is calculated pro rata.
• 8% holiday allowance and 8.3% end-of-year bonus
• discount on (and occasionally exclusive access to) theater performances and courses at the Griffioen Cultural Center
• contribution to commuting expenses
• hybrid working enables a good work-life balance

Vrije Universiteit Amsterdam

Communication & Marketing
Communicating, positioning and profiling Vrije Universiteit Amsterdam – this is the domain of the Communication & Marketing Department (C&M). In close consultation with those at VU Amsterdam requiring our services, we create a recognisable profile and effective communications activities. We create impact – from student recruitment to labour market contact, from internal communication to external media relations, and from media production to our web presence.

In all our activities we work closely with faculties and departments. Together we discover new opportunities that allow us to get closer to our target groups, while developing creative communications that fit the strategy and core values of VU Amsterdam. In these ways we are contributing step-by-step to a university that is open, future oriented and communicative.

Are you interested in joining Communication & Marketing? That means working in a dynamic and fun working environment with a team of colleagues from different disciplines on widely diverse communications projects. Communication & Marketing employs over 110 communications professionals spread over 7 teams.

Vrije Universiteit Amsterdam
Vrije Universiteit Amsterdam stands for values-driven education and research. We are open-minded experts with the ability to think freely. - a broader mind. Maintaining an entrepreneurial perspective and concentrating on diversity, significance and humanity, we work on sustainable solutions with social impact. By joining forces, across the boundaries of disciplines, we work towards a better world for people and planet. Together we create a safe and respectful working and study climate, and an inspiring environment for education and research. Learn more about our codes of conduct

We are located on one physical campus, in the heart of Amsterdam's Zuidas business district, with excellent location and accessibility. Over 5,500 staff work at the VU and over 30,000 students attend academic education.

Diversity
Diversity is the driving force of the VU. The VU wants to be accessible and receptive to diversity in disciplines, cultures, ideas, nationalities, beliefs, preferences and worldviews. We believe that trust, respect, interest and differences lead to new insights and innovation, to sharpness and clarity, to excellence and a broader understanding.

We stand for an inclusive community and believe that diversity and internationalisation contribute to the quality of education, research and our services.

Therefore, we are always searching for people whose backgrounds and experience contribute to the diversity of the VU community.