Utrecht University School of Economics (U.S.E.) is looking for a PhD candidate with a strong interest in creative work processes and interrelational group dynamics in organisations more broadly. In this fully funded four-year position, you will develop research skills and gain teaching experience, enabling you to jump-start your future (academic) career.
Your job Creative tasks—those where the generation of new ideas and products traditionally relies heavily on the individual and group-related competencies of human workers—are widespread in many jobs, and for these tasks the adoption of Generative artificial intelligence (GAI) may be considered both a blessing and a curse. The project focuses on GAI purposefully as we want to contribute to the debate on how human capacity for creation/creativity is affected by the technological paradigm shift.
Over a period of four years, you will conduct doctoral research on this topic. The focus of your research is to explore how the future of creative work is evolving in light of technological disruptions. There is room for shaping the research objectives within the PhD trajectory.
Research questions could be:
- being that GAI is simultaneously making certain human competencies redundant while having a productivity-augmenting effect on (lower-skilled) employees, how does the paradigm shift towards GAI affect the demand for competencies of human workers?
- how are human workers compelled to new forms of interaction in creative activities when they are confronted with GAI?
The research will draw on data collection from and together with leading organisations in the field of business and creation. You will actively collaborate with experts in creativity, innovation, entrepreneurship, governance, human resources and strategy.
You will spend 90% of your time on your research and 10% on teaching tasks.