For the Parttime Master Bedrijfskunde programme we are looking for a

Online and social media marketing officer (3 days per week)

Job description

We are looking for an experienced marketeer who can position our Dutch-taught part-time master in bedrijfskunde (business administration) more strongly in online channels, especially social media. The goal is to create ongoing social media visibility among our target audiences; prospects and leads, applicants, students and alumni. You will report to the executive director of the programme.

Main tasks and responsibilities

Based on the future plans for the programme, we expect you to:

• maintain and improve the programme’s web pages

• identify opportunities to generate high-quality leads to connect with the target audience via social media, and ensure continued social media visibility

• develop an online and social media strategy and implementation plan

• create and launch online content, ads and campaigns through online and social media channels, for example videos, posts and Google Adwords

• build and transfer engagement into a clear contribution towards the business goals

• monitor, analyse and report web traffic, lead volume and cost per lead, and implement optimisation actions where needed

• collaborate with your Parttime Master Bedrijfskunde colleagues as well as with RSM’s web services and corporate marketing teams for on- and offline activities.

What are we looking for

• Educational level at least comparable to a bachelor degree (Dutch HBO-level), otherwise extensive relevant working experience might qualify.

• Social media experience with knowledge of content marketing.

• Good text writing skills.

• Creative and innovative.

• Native Dutch speaker; excellent command of English

• It's an advantage if you’re familiar with video editing software, Google Adwords and Typo3

Fixed-term contract: Temporary, 1 Year, wih the possibility of extension.

The offer        

Salary is subject to training and experience and may vary from € 2,465 to € 3,292 gross per month (scale 8 CAO NU), based on a full-time contract of 38 hours.

Erasmus University Rotterdam has attractive employment conditions which include a holiday allowance of 8 per cent, an end-of-year bonus of 8.3 per cent, and a considerate amount of vacation days. The conditions of employment correspond with the collective labour agreement for Dutch universities (CAO NU).